Business USP/ Competitive Map

These are the competitors that I can capture on my side, but there are far more, such as Levi’s, Madewell, Apple, etc. I will explain each of the ones I cite.

The recycling policy promoted by Levi’s is: you can recycle any brand of clothing, any piece of clothing or shoes will be rewarded; get a coupon (20% off of a single, regular-price item) must be 20% off the original price of one item. So it’s generally better to use it on a new product you like or a product that’s not on sale for 100 years. This offer is in-store only!!! Alternatively, Levi’s website now allows you to print free pre-paid labels and then box up your own donate but this is only for free disposal of your old clothes without a voucher.

This is the recycling procedure shown on the official website.

Madewell promotes a recycling policy where only one pair of used jeans can be recycled. For every pair of jeans you donate, Madewell will give you $20 off your next jeans purchase. The company is promoting a limited-time campaign to seal the collected recycled jeans for house use.

The last company I mentioned is Apple, which for me is not only a competitor but also a role model for our company to follow. The Apple Values section of the website shows Apple’s approach to the environment and its goals for consumers, and it also promotes these goals when selling its products. In addition to this, Apple is encouraging consumers to recycle their power adapters with their Macs and iPads and to receive a greater discount. The company is also proposing to be carbon neutral by 2030 and has included a PDF document on the page to provide consumers with a report on how Apple is planning to achieve carbon neutrality and the current status of completion.

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