On this account we can see the brand’s recent new products as well as events, which to a large extent contain the brand label.
It is pleasing to the eye, and for the viewer, the camera positions taken by each model are nearly identical, so that the eye is not disjointed when browsing, nor does it feel very out of place in the case of detailed shots of some of the items, it is balanced.
The posting schedule is not regular, sometimes a few a day, or in some cases a long time without posting, the content is different, all new products of the season or events, etc.
There doesn’t seem to be any hashtags, but there will be @some other accounts above the copy and you can see that they are related to each other.
On the basis of the research I made a partial reference and study of my own brand’s Instagram.
This is a table of the same item that is not branded, I have selected four brands, Levis, Lee, Ck, Acne Studios, and four more common products, and all of them are men’s clothing and the general pricing of the brand in this category, you can see that in these four items, the brand value can basically price the goods from low to high respectively Levis, Lee, Ck, Acne Studios and acne studios are each more expensive, except for Levis and Lee which exceed CK’s pricing in terms of jackets.
Some of the surveys I have carried out have led to a survey of current consumer awareness and self-will with regard to environmental protection. The majority of people do have a lot of surpluses and outdated clothing in their homes and most consumers are willing to match this activity. In this survey, it was found that most consumers are not very aware of environmental protection, but at the same time, most of them feel that environmental protection is very important, so we can use this campaign to raise the awareness of environmental protection to most consumers by the way.
These are the competitors that I can capture on my side, but there are far more, such as Levi’s, Madewell, Apple, etc. I will explain each of the ones I cite.
The recycling policy promoted by Levi’s is: you can recycle any brand of clothing, any piece of clothing or shoes will be rewarded; get a coupon (20% off of a single, regular-price item) must be 20% off the original price of one item. So it’s generally better to use it on a new product you like or a product that’s not on sale for 100 years. This offer is in-store only!!! Alternatively, Levi’s website now allows you to print free pre-paid labels and then box up your own donate but this is only for free disposal of your old clothes without a voucher.
This is the recycling procedure shown on the official website.
Madewell promotes a recycling policy where only one pair of used jeans can be recycled. For every pair of jeans you donate, Madewell will give you $20 off your next jeans purchase. The company is promoting a limited-time campaign to seal the collected recycled jeans for house use.
The last company I mentioned is Apple, which for me is not only a competitor but also a role model for our company to follow. The Apple Values section of the website shows Apple’s approach to the environment and its goals for consumers, and it also promotes these goals when selling its products. In addition to this, Apple is encouraging consumers to recycle their power adapters with their Macs and iPads and to receive a greater discount. The company is also proposing to be carbon neutral by 2030 and has included a PDF document on the page to provide consumers with a report on how Apple is planning to achieve carbon neutrality and the current status of completion.
