Old clothes are always going to be thrown away, but consumers might as well take them back for a small discount. One of the new ideas I put forward is that the act of recycling and helping with valuation could be offered in fashion sales and management. People usually buy different clothes at each time, but after a while, it could be a year or ten years, but during this time the consumer is still buying new clothes, which would be too much clothing for the consumer, so along with fashion sales, I suggest that recycling could be offered, for example For the consumer, when they go to the shopping center they can take the clothes they don’t like or are out of date and bring them to the shop for valuation and cashback, this is helpful for both parties, for the consumer it gives them a new way to consume the excess clothes instead of piling them up at home, allowing these clothes to also be used for their value and giving the consumer cashback or vouchers. For brands, the clothes can be sorted and some may be recycled and some can be donated, which is great for building brand image.
There are many brands that are implementing these efforts, but for most consumers, probably because of poor promotion, most consumers are not aware that these brands are offering this work, such as Lewis, H&M, The north face, etc.
Take Lewis, for example, a consumer gets a coupon (20% off of a single, regular-price item) which must be 20% off the original price of the item. To get a coupon (20% off of a single, regular-price item) you must get 20% off the original price of one item. So it’s generally better to use it on new products you like or products that have not been on sale for 100 years. This offer is in-store only!!! Alternatively, Levi’s website now allows you to print free pre-paid labels and then box them up yourself for donation, but this is limited to getting rid of your old clothes for free without a voucher.
As well as that I think the age of the customer profile is such that it can include all ages that have the ability to buy and will follow various social media, which will be a great promotion for the brand.
In addition, in my previous survey, I found that many consumers are aware of environmental protection, but lack action and knowledge in this area. I hope that through some offline activities, speeches, or quizzes to win cash vouchers, the public can learn about environmental protection, which is not only our company’s action for nature, but also an action to improve the brand image, and can bring consumers together for environmental protection.